Finally Fuel Your Training And Racing Fully
Stop Hitting the Wall, Avoid Gut Issues, and Perform at Your Best
It’s not just about training harder…
Most triathletes underfuel without realising it — sabotaging their performance and suffering in training.
If you keep guessing, you’ll keep struggling.
You’ve put in the hours.
You’ve followed the plan.
But without the right nutrition, none of it matters.
The most common mistakes I see?
⬇️ Training sessions ruined by crashing energy levels
⬇️ Gut issues that destroy pacing
⬇️ Bonking when it matters most
Nutrition is the difference between a strong, confident race and a frustrating disappointment.
The Hub is the only triathlon nutrition system that gives you a proven plan, expert coaching, and a supportive community — so you can finally fuel right, race strong, and perform like you deserve.
What you get with The Hub
Get Expert Coaching & Fix Your Biggest Nutrition Struggles
Energy crashes, gut issues, and poor fueling ruin performance.
Our weekly coaching calls give you clear, science-backed solutions so you can train stronger, recover faster, and perform at your peak.
Master Your Nutrition – Without Overcomplicating It
Confused by conflicting advice?
The TriFuel Academy gives you a simple, proven nutrition framework—so you stop second-guessing and start fueling with confidence.
Join a Private Community That Actually Helps
Most groups are filled with noise and conflicting advice.
The Hub’s private member forum (NOT Facebook!) connects you with experts and like-minded triathletes—so you get fast, reliable answers and real support when you need it.
Eliminate Race-Day Fueling Mistakes – Never Hit the Wall Again
Worried about bonking, gut issues, or running out of energy?
We create your personalised race-day nutrition plan—so you know exactly what to eat, drink, and take before, during, and after your race. No more guesswork.
Fuel Your Training Without Meal-Planning Stress
Balancing nutrition with training and life isn’t easy.
Our meal plans give you easy, adaptable options designed for triathletes—so you can fuel right without wasting hours on planning or prep.
Access Done-for-You Tools That Make Nutrition Effortless
No more tracking, guessing, or overthinking.
Our nutrition templates, checklists, and tools simplify everything—so you spend less time worrying and more time training.
Mastering nutrition is easier with support.
Just like training feels better with a group, getting nutrition right becomes easier when you're surrounded by others on the same journey.
While everyone's nutrition needs are different, having a supportive community makes all the difference.
You get clear answers when you need them, celebrate progress together, and learn from others who understand your challenges.
The Hub combines expert guidance with real-world experience from triathletes just like you.
No more confusion, no more second-guessing — just clear direction and support to help you perform your best.
“It's been really amazing. I feel much more confident in what I take in pre-race, during a race and after a race, as well as with training.”
Uli Kilian
Sub-11 First-time Ironman
Trusted by Amateur and Professional Triathletes
How The Hub Will Help You Master Nutrition
Get clarity on your nutrition questions, instantly
Weekly coaching calls
More than just Q&A - these calls are your chance to get personalized guidance on your specific challenges.
Whether you're struggling with energy dips in training, can't figure out why you're bonking on long rides, or trying to balance nutrition with a hectic work schedule — we'll work through practical solutions together.
No more piecing together conflicting advice from the internet - get clear guidance that works for your specific situation.
Master nutrition without the complexity
The TriFuel Academy
Your complete roadmap to confident nutrition decisions. Every aspect of triathlon nutrition broken down into simple, actionable steps — including daily nutrition, race-day fuelling and weight management.
No more cycling between eating too much or too little. No more wondering why you're always tired during training. These are proven strategies that have helped triathletes just like you boost energy levels, reduce recovery times, and actually enjoy their nutrition journey.
No complex science or confusing jargon — just clear guidance you can start using today.
Find your balance with supportive accountability
A supportive community
A dedicated space for triathletes who want to improve without obsessing. Share your journey with others who understand exactly how it feels to balance training, nutrition, and life.
Here, you can celebrate progress (not perfection), have public accountability in a safe space, and find motivation from others making sustainable changes.
This isn't another group full of pros posting their perfect meals - it's real triathletes finding what works in real life.
Tackle every race with complete confidence
Race nutrition support
Together, we'll create your personalized race-day strategy — and more importantly, help you practice and refine it in training. No more stomach shutting down at mile 13 of the run.
No more worrying if you're taking in enough fuel to finish strong. From pre-race preparation to race-day execution, you'll know exactly what to do and why.
Whether you're targeting your first 70.3 or aiming for a new PR, we'll develop a plan that works for your specific race and goals.
Make nutrition work for your busy life
Monthly meal plans
Real-world nutrition plans that flex with your life.
Each month includes practical meal ideas and snack strategies designed specifically for triathletes balancing training with work and family.
No rigid meal plans that ignore real life - these are flexible templates you can adapt to your schedule and preferences.
See how other busy triathletes make nutrition work around packed schedules while still fueling their training properly.
“The first session after getting the carbs right… I felt like Superman”
Nathan Frost
First-time Ironman Finisher
When I did my first triathlon, I had no idea about nutrition.
I signed up for a 70.3 and, like many triathletes, thought I could figure out the nutrition part along the way.
Needless to say, that didn't work out well.
By mile 8 of the run, my stomach had completely shut down and it felt like I was running with lead blocks for feet.
If you've ever had your race fall apart because of nutrition, you know exactly how devastating that feels.
This sparked my journey to truly understand nutrition — not just the science, but how to make it work in real life. I made a promise to never let nutrition hold me back again.
Six years later, after completing my Masters in Sports Nutrition and joining the Sports and Exercise Nutrition Register (SENR), I've repeatedly helped triathletes take control of their nutrition.
From first-time Ironman finishers to those hunting for PBs, I've seen how the right nutrition approach can transform performance. I've helped triathletes finally find sustainable ways to manage their weight without strict diets or giving up the foods they love.
But here's what really matters: through my own racing and coaching, I've experienced firsthand how supportive the triathlon community can be.
That's why I created The Hub.
This is more than just another nutrition resource — it's a place where triathletes can finally get clear on nutrition, using proven strategies that actually work in real life.
No more confusion, no more overwhelm.
As your coach, I'm personally committed to helping every member achieve their goals.
You'll get direct access to my experience and expertise, translated into practical guidance that makes sense for your life.
James
MSc Sports Nutrition, SENR
Pricing Options
The Hub is now closed for new members until at least 12th May 2025.
Join the waitlist to be the first to find out when it opens again!
Quarterly
Join The Hub one quarter at a time. 3 months access to:
➡ Weekly Coaching Calls
➡ Private Feed of Coaching Recordings
➡ The TriFuel Academy ($97 value)
➡ Race Nutrition Support
➡ Full Community Forum
➡ Monthly Meal Plans
7 1:1 sessions to use over the year
$49 per month
($149 Billed Quarterly)
Annually
MOST POPULAR!
Incredible value for the whole year (12 months for the price of 10!)
➡ Weekly Coaching Calls
➡ Private Feed of Coaching Recordings
➡ The TriFuel Academy ($97 value)
➡ Race Nutrition Support
➡ Full Community Forum
➡ Monthly Meal Plans
7 1:1 sessions to use over the year
$41 per month
($499 Billed Yearly - Save $100!)
Premium
The ultimate choice for triathletes. 12 months of access to:
➡ Weekly Coaching Calls
➡ Private Feed of Coaching Recordings
➡ The TriFuel Academy ($97 value)
➡ Race Nutrition Support
➡ Full Community Forum
➡ Monthly Meal Plans
➡ 7 1:1 sessions over a 3-month period to fully support you with your goals ($1,750 value)
$109 per month
($1,299 Billed Yearly)
Only 1 space left ⚡
Get 12 months for the price of 10 and save $100 with the Yearly Membership!
"But I don't want nutrition to take over my life"
Every member of The Hub is balancing triathlon with work, family, and life. That's exactly why The Hub is designed to make nutrition simpler, not more complicated.
Of course, the more you engage with the coaching calls, course materials, and community, the faster you'll progress. But even if you just use The Hub to get clear answers when you need them, you'll get tremendous value.
Many members tell me within weeks that they're already seeing improvements in their energy and training — without having to obsess over every meal or follow strict rules.
My goal is to help you build sustainable nutrition habits that work for your life.
You might be surprised how easy good nutrition can be when you have the right guidance and support.
Frequently Asked Questions
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The Hub is for any triathlete looking to improve their nutrition and join a wonderful group of athletes.
Whether you are a first-timer or a veteran, we include triathletes of any age and ability.
At this current point in time, The Hub is not able to provide advice for those with diagnosed eating disorders.
If you have diabetes, please contact James to discuss whether The Hub is suitable.
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While The Hub was created for triathletes, you can still join if you focus on a single discipline.
We already have members who choose to either run or cycle as their sole sport.
However, please be aware that most of the content and discussion are aimed specifically at triathletes.
If you don’t mind that or are a bit tri-curious, you’re a great fit.
Warning: The Hub may cause a desire to buy a lycra tri-suit and book your first race.
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In general, questions should be posted directly to the community forum. This helps with the shared learning ethos that The Hub aims to promote.
However, if you have a particular concern that you would like to keep private, please message James and he will respond in business hours. The Hub is not designed for direct, 1:1 coaching so please respect this boundary.
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I will create a full race nutrition plan for you, with advice depending on the timeframe before your event.
This doesn’t have to be for a triathlon — it can anything!
However, please note that your event must be within the time period of your active subscription to The Hub.
The best way to enable this is to sign up for the annual subscription, so I can help you across multiple events and ensure your race nutrition is fully dialled in!
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Unfortunately, injuries and illnesses happen. These are the times when a supportive community can help you the most.
James will be on hand to answer questions, and the rest of the community will be there to get you through any rough patches.
There’s always something to work on, and The Hub will help get you back to fitness.
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Quite simply, yes!
I love helping triathletes with their nutrition and I’ll always answer questions as soon as I can.
But I do take time off to recharge, so please bear this in mind.
There will be scattered coaching sessions which are cancelled over the year to allow me a chance to be at my best for you for the rest of the time!
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Waiver of Liability
In consideration of being permitted to participate in The Hub coaching programme by James LeBaigue and Nutrition Triathlon Limited, I, for myself, my heirs, personal representatives, and assigns (the “client”), do hereby release, waive, covenant not to sue, and discharge James LeBaigue and Nutrition Triathlon Limited from liability from any and all claims, including the negligence of James LeBaigue and Nutrition Triathlon Limited, resulting in personal injury, accidents, illnesses (including death), and property loss arising from, but not limited to, participation in The Hub coaching programme or related services.
Assumption of Risks
Participation in endurance training and conditioning programmes carries inherent risks that cannot be eliminated regardless of the care taken to avoid injuries. I certify that I am in good health and physically fit to undertake a training and nutrition programme. I acknowledge that I am aware of the risks involved in athletic training, including, but not limited to:
Minor injuries such as scrapes, bruises, sprains, and strains.
More serious injuries such as joint, muscle, and bone injuries, concussions, dehydration, overhydration (including hyponatraemia), and heat-related illnesses like heat stroke or heat exhaustion.
Catastrophic injuries or conditions such as heart attacks or other potentially fatal incidents.
I understand and appreciate these and other risks inherent in training for and participating in endurance events. By participating, I voluntarily assume all such risks.
Not a Substitute for Medical Advice
The information provided through The Hub, including its programmes, products, and services, is not intended to substitute professional medical advice, diagnosis, or treatment provided by the client’s own healthcare providers, including but not limited to medical practitioners, registered dietitians, licensed nutritionists, or mental health professionals.
In this capacity, James LeBaigue and Nutrition Triathlon Limited do not claim to be medical or mental health providers. Rather, they serve as educators, coaches, mentors, and guides offering services to athletes.
Consult Your Healthcare Provider
There is no intent to replace the relationship between a client and their healthcare provider. Clients should always consult their own doctor, nurse, or other qualified medical professional before implementing any suggestions obtained through The Hub. This includes but is not limited to nutrition strategies, training plans, or recommendations provided through The Hub.
Indemnification and Hold Harmless
I agree to INDEMNIFY AND HOLD HARMLESS James LeBaigue and Nutrition Triathlon Limited from any and all claims, actions, suits, procedures, costs, expenses, damages, and liabilities, including legal fees, arising from my participation in The Hub.
Payment Terms
Payment for services provided by The Hub is due in full at the beginning of the membership term.
In cases of medical injury or illness, James LeBaigue and Nutrition Triathlon Limited may, at their sole discretion, agree to pause the membership term and resume services when the client is ready, but this is not expressly guaranteed.
Refunds for other reasons can be discussed directly with James.
Severability
This waiver and assumption of risk agreement is intended to be as broad and inclusive as permitted by the laws of England and Wales. If any portion of this agreement is deemed invalid, the remaining sections shall remain in full legal force and effect.
Acknowledgment of Understanding
I have read and fully understood this waiver of liability, assumption of risk, and indemnity agreement. I understand that by agreeing to its terms, I am giving up substantial rights, including my right to sue. I confirm that I am agreeing to this freely and voluntarily, intending to provide a complete and unconditional release of all liability to the fullest extent allowed by law.
By joining The Hub, I agree to the above terms and conditions.
Hey! James here 🙂 It's wonderful to meet you.
My journey into triathlon began in 2018 with a fateful entry into a 70.3. Like many triathletes, I quickly caught "the bug" and haven't looked back since.
While I still race every season, my true passion has become helping other triathletes with their nutrition journey.
My background in healthcare spans over a decade, starting as a Paramedic in the Ambulance Service in 2013. I've since advanced to working in General Practice, where I became one of the first Paramedics in the UK to be granted Independent Medical Prescribing rights - essentially working as a Family Doctor.
This medical background, combined with my Masters in Sports Nutrition and SENR registration, has given me a deep understanding of both the science and practical side of nutrition.
I love taking complex nutritional science and turning it into simple, practical strategies for busy triathletes. No jargon, no fads - just evidence-based approaches that work in real life.
The Hub is my way of helping more triathletes understand nutrition and use it to achieve their goals.
I hope you'll join us!